Tuesday, August 31, 2010
Expo Uses Inappropriate Methods
If you went to the Lifetime Fitness Chicago Triathlon, you were greeted by this display. Most athletes whipped right past. I was talking to a friend who had a display very close to this set up. He said there had been "quite a commotion" since the expo opened. Hundreds of people where taking pictures of the display, pointing, laughing and commenting.
Lots of women and girls have body image problems. They don't need to be greeted with a display of D boobs on a model. So much for the "family" image they would like you to buy into. I won't go into the amateur race itself for fear of being accused of piling on.
Lifetime Fitness has done a lot for triathlon. I'm going to ask it to do one more thing; clean up their act.