Monday, October 3, 2011

Why Do We Go Crazy for Kona?

I've seen a lot of 'haters' on different websites going after celebrity slots and lottery slots.  This is all I have to say - Triathlon - and especially Ironman Triathlon - is considered a "fringe sport".  While those of us who do it are keen on every nuance of the sport - most people have no idea how far the damn race is.  So, in my opinion, if you can let a former pro baseball player in and it brings more press and awareness to the event- DO IT.  If a reality TV show star brings an audience to your sport - DO IT.  The people and sponsorship dollars they bring in pay the bills.  I think it makes a lot of sense.  This begs another question.  If YOU owned Ironman and had to get the general public interested in your sport - how would you do it?

Off the table as options (because they are already done):
1) let the everyman in via Lottery
2) let celebrities (of all sorts) in via "celebrity slots"

OK... GO!

I am cross posting something from my friend Steve Fleck.  Fleck is a Canadian and owner of Nineteen Wetsuits.  Great guy who keeps it real.

Why do we go crazy for Kona?

What is it about this one race? Why do young and old, vets and newbies become transfixed and obsessed by this one race in the sport of triathlon? What is the attraction?

Despite the spread of Ironman races around the world, this is the one Ironman that everyone wants to do.

It's the race that we all seem to want to talk about. It's the race that we all want to handicap and speculate about.

Why is that? 

Comments here or at the blog are welcome.


Steve Fleck

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