This past week the Chicago Marathon filled up in just about one week. My friend Mike, who writes for Bloomberg news (and is a 10:20 Ironman in his FIRST Ironman) wrote a great article here.
Combine the crazy increases in race entry fees fueled by "bucket listers" and you get a closed race in no time. This is both good and bad.
Good - races will take more planning to give the value and "customer experience", small, local races will get more entrants boosting grass roots races, you can demand better from races - better courses, better swag bags, better perks.
Bad - race fees will go up with demand, you may get shut out of races.
One (several) thing(s) for sure...
- I refuse to pay entry fees over what is "reasonable" to run the race.
- I'll support races that are well put together versus crappy convenient races.
- I'll avoid (and encourage others to avoid) garbage races that are unsafe.
On a positive note, the fees in New York have kicked a lot of people into action for other races like Chicago and the coaching industry just got a lot busier - I have 25 people as of today in my Chicago Marathon training program.